Section B
Directions: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2.
A) It was made of shiny, bright pink plastic with a Little Mermaid sticker on the front, and I carried it with me nearly every single day. My lunch box was one of my first prized possessions, a proud statement to everyone in my kindergarten: “I love Mermaid-Ariel on my lunch box.”
B) That bulky container served me well through my first and second grades, until the live-action version of 101 Dalmatians hit theaters, and I needed the newest red plastic box with characters like Pongo and Perdita on the front. I know I'm not alone here—I bet you loved your first lunch box, too.
C) Lunch boxes have been connecting kids to cartoons and TV shows and super-heroes for decades. But it wasn't always that way. Once upon a time, they weren't even boxes. As schools have changed in the past century, the midday meal container has evolved right along with them.
D) Let's start back at the beginning of the 20th century—the beginning of the lunch box story, really. While there were neighborhood schools in cities and suburbs, one-room schoolhouses were common in rural areas. As grandparents have been saying for generations, kids would travel miles to school in the countryside (often on foot).
E) “You had kids in rural areas who couldn't go home from school for lunch, so bringing your lunch wrapped in a cloth, in oiled paper, in a little wooden box or something like that was a very long-standing rural tradition,” says Paula Johnson, head of food history section at the Smithsonian National Museum of American History in Washington, D.C.
F) City kids, on the other hand, went home for lunch and came back. Since they rarely carried a meal, the few metal lunch buckets on the market were mainly for tradesmen and factory workers.
G) After World War II, a bunch of changes reshaped schools—and lunches. More women joined the workforce. Small schools consolidated into larger ones, meaning more students were farther away from home. And the National School Lunch Act in 1946 made cafeterias much more common. Still, there wasn't much of a market for lunch containers—yet. Students who carried their lunch often did so in a re-purposed bucket or tin of some kind.
H) And then everything changed in the year of 1950. You might as well call it the Year of the Lunch Box, thanks in large part to a genius move by a Nashville-based manufacturer, Aladdin Industries. The company already made square metal meal containers, the kind workers carried, and some had started to show up in the hands of school kids.
I) But these containers were really durable, lasting years on end. That was great for the consumer, not so much for the manufacturer. So, executives at Aladdin hit on an idea that would harness the newfound popularity of television. They covered lunch boxes with striking red paint and added a picture of TV and radio cowboy Hopalong Cassidy on the front.
J) The company sold 600,000 units the first year. It was a major “Ah-ha!” moment, and a wave of other manufacturers jumped on board to capitalize on new TV shows and movies. “The Partridge Family, the Addams Family, the Six Million Dollar Man, the Bionic Woman—everything that was on television ended up on a lunch box,” says Allen Woodall. He's the founder of the Lunch Box Museum in Columbus, Georgia. “It was a great marketing tool because kids were taking that TV show to school with them, and then when they got home they had them captured back on TV,” he says.
K) And yes, you read that right: There is a lunch box museum, right near the Chattahoochee River. Woodall has more than 2,000 items on display. His favorite? The Green Hornet lunch box, because he used to listen to the radio show back in the 1940s.
L) The new trend was also a great example of planned obsolescence, that is, to design a product so that it will soon become unfashionable or impossible to use and will need replacing. Kids would beg for a new lunch box every year to keep up with the newest characters, even if their old lunch box was perfectly usable.
M) The metal lunch box craze lasted until the mid-1980s, when plastic took over. Two theories exist as to why. The first—and most likely—is that plastic had simply become cheaper. The second theory—possibly an urban myth—is that concerned parents in several states proposed bans on metal lunch boxes, claiming kids were using them as “weapons” to hit one another. There's a lot on the internet about a state-wide ban in Florida, but a few days worth of digging by a historian at the Florida State Historical Society found no such legislation. Either way, the metal lunch box was out.
N) The last few decades have brought a new lunch box revolution, of sorts. Plastic boxes changed to lined cloth sacks, and eventually, globalism brought tiffin containers from India and bento boxes from Japan. Even the old metal lunch boxes have regained popularity. “I don't think the heyday (鼎盛时期) has passed,” says D. J. Jayasekara, owner and founder of lunchbox.com, a retailer in Pasadena, California. “I think it has evolved. The days of the ready-made, ‘you stick it in a lunch box and carry it to school’ are kind of done.”
O) The introduction of backpacks changed the lunch box scene a bit, he adds. Once kids started carrying book bags, that bulky traditional lunch box was hard to fit inside. “But you can't just throw a sandwich in a backpack,” Jayasekara says. “It still has to go into a container.” That is, in part, why smaller and softer containers have taken off—they fit into backpacks.
P) And don't worry—whether it's a plastic bento box or a cloth bag, lunch containers can still easily be covered with popular culture. “We keep pace with the movie industries so we can predict which characters are going to be popular for the coming months,” Jayasekara says. “You know, kids are kids.”
A) 它由光彩夺目的亮粉色塑料材料制作而成,正面贴着一幅《小美人鱼》贴纸,我几乎每天都随身带着它。 43 我的午餐盒是我最珍爱的私人物品之一,这是我对幼儿园里所有人的骄傲宣言:“我爱饭盒上的美人鱼——艾利尔。”
B) 那个笨重的容器在我上一年级和二年级的时候很合我意,直到真人版的《101斑点狗》上映,情况才发生了变化——我需要正面有庞戈和佩迪塔这样的角色的最新红色塑料盒子。我知道不止是我一个人如此——我敢肯定你也喜欢你的第一个午餐盒。
C) 几十年来,午餐盒一直把孩子们和卡通形象、电视节目和超级英雄联系在一起。但情况并非总是如此。曾几何时,它们甚至都不是盒子。 39 在过去的一个世纪里,学校发生了改变,午餐饭盒也随之不断更新换代。
D) 让我们回到20世纪初——这的确是午餐盒故事开始的时间。虽然城市和郊区都有社区学校,但在农村,一居室的校舍很常见。 42 正如祖祖辈辈一直说的那样,乡下孩子要赶几英里的路去上学(通常是徒步)。
E) “你的孩子在农村地区,放学后不能回家吃午饭,所以把午饭用布包好,用油纸包好,用小木箱之类的东西装好再带去学校,是农村历史悠久的传统,”宝拉·约翰逊说道,他是位于华盛顿的史密森尼国立美国历史博物馆食物历史部门的负责人。
F) 36 另一方面,城市的孩子们回家吃午饭再回来上课。由于他们很少带饭,市场上为数不多的金属午餐桶主要是为商人和工厂的工人准备的。
G) 第二次世界大战后,一系列的变革使得学校发生了翻天覆地的变化——午餐也是如此。更多的妇女加入了劳动力的大军。小的学校合并成更大的学校,这意味着更多的学生会离家更远。1946年颁布的《全国学校午餐法案》使得食堂变得更加普遍。尽管如此,午餐盒仍然没有很大的市场。带午餐的学生通常用一个改装过的桶或罐之类的东西。
H) 而后在1950年,一切都改变了。你也可以把这一年称之为“便当年”,这在很大程度上要归功于纳什维尔的制造厂商阿拉丁工业公司的一项天才举措。 40 这家公司已经制作方形金属饭盒了,工人使用的那种,而且有一些已经开始出现在学生们手中。
I) 45 但是这些容器真的很耐用,可以坚持使用很多年。这对消费者来说不错,但对制造商来说就不太好了。因此,阿拉丁的高管想出了一个办法,利用新流行的电视。他们在饭盒上涂上引人注目的红色油漆,并在正面加了一幅电视和广播中的牛仔何帕龙·卡赛迪的图片。
J) 这家公司第一年就售出了60万个。这是一个令人惊喜的重大时刻,一波其他的制造商也加入进来,利用新的电视节目和电影。“帕特里奇一家、亚当斯一家、《百变星君》男主角、《仿生女魔头》女主角——电视上出现的所有东西最后都出现在了饭盒上。”艾伦·伍德尔说道,他是乔治亚州哥伦布市的午餐盒博物馆的创始人。 37 他说:“这是一个很棒的营销工具,因为孩子们把那个电视节目带到学校,然后当他们回到家后,他们又在电视上继续观看这个节目。”
K) 是的,你看到的没错:有一个饭盒博物馆,就在查塔胡奇河附近。伍德奥尔有2000多件饭盒供人参观。他最喜欢的是哪款呢?《青蜂侠》午餐盒,因为在20世纪40年代他经常收听这一广播节目。
L) 这个新趋势也是计划性淘汰的一个很好的例子,也就是说,设计出一款产品,使其很快就会过时,或者没办法使用,需要更换。 41 孩子们每年都会乞求得到一个新的饭盒来跟上最新的节目角色,即使他们的旧饭盒完全还可以使用。
M) 44 金属饭盒的热潮一直持续到20世纪80年代中期,那时塑料饭盒开始流行起来。关于其中的原因有两种说法。首先——也是最有可能的原因——那就是塑料变得更便宜了。第二种说法——可能是一个都市神话——是一些州忧心忡忡的家长们提议禁止使用金属饭盒,声称孩子们把它们当作“武器”互相殴打。网上有很多关于佛罗里达州的一项全州范围内禁令的报道,但是佛罗里达州历史学会的一位历史学家经过几天的挖掘,发现并没有这样的规定。无论是因为两者中的哪一种原因,金属饭盒确实已经不再流行了。
N) 过去几十年带来了一场新的饭盒革命。塑料盒变成了内衬麻袋,最终,全球化把印度的午餐盒和日本的便当盒带到了国内。就连老式的金属饭盒也重新流行起来。“我不认为鼎盛时期已经过去了,”法律博士贾亚西卡拉说道,他是午餐盒网站的所有者和创始人,这是加利福尼亚州帕萨迪纳市的一家零售商。“我认为它已经进化了。在现成食品的时代,‘你把现成食品装在午餐盒里,然后带到学校去’已经是司空见惯的事了。”
O) 他补充说,背包的引进稍稍改变了饭盒的场景。一旦孩子开始背着书包上学,体积庞大的传统饭盒很难装进书包。“但是你不能直接把三明治扔进背包里,”贾亚西卡拉说。“它仍然需要被放进一个容器里。” 38 这就是更小更软的容器开始流行的部分原因——它们可以放进背包里。
P) 不用担心——不管是塑料便当盒还是布袋,午餐盒都依旧可以很容易地被流行文化所涵盖。贾亚西卡拉说:“我们与电影业保持同步,所以我们可以预测未来几个月哪些角色将会受欢迎。你知道,孩子毕竟是孩子。”
Lunch containers were not necessary for school kids in cities.
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36.在城市上学的孩子不需要午餐盒。
Putting TV characters on lunch boxes proved an effective marketing strategy.
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37.把电视人物形象放在饭盒上被证明是一种有效的营销策略。
Smaller lunch boxes are preferred because they fit easily into backpacks.
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38.更小的午餐盒更受欢迎,因为它们很容易被放进背包里。
Lunch boxes have evolved along with the trans - formation of schools.
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39.随着学校的转型,饭盒也随之升级换代。
Around the beginning of the nineteen fifties, some school kids started to use metal meal containers.
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40.大约在20世纪50年代初,一些学校的孩子开始使用金属饭盒。
School kids are eager to get a new lunch box every year to stay in fashion.
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41.为了保持时尚,学校的孩子们每年都渴望得到一款新的饭盒。
Rural kids used to walk a long way to school in the old days.
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42.过去,农村的孩子上学常常要走很长的路。
The author was proud of using a lunch box in her childhood.
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43.作者对童年时使用午餐盒感到自豪。
The most probable reason for the popularity of plastic lunch boxes is that they are less expensive.
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44.塑料饭盒受欢迎最有可能的原因是它们比较便宜。
The durability of metal meal containers benefited consumers.
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45.金属饭盒的耐用性使消费者受益。
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