New research from America studies the role that the presence of individuals from different social or racial groups has in influencing consumers’ food choices.

This research found college students were more likely to choose healthy food in the presence of an observer of a different race, as opposed to an observer from their own race. The same was true when they were with someone from a different university compared to someone from their own. Researchers say this was because participants anticipated more negative judgment from an outsider group.

In contrast, they felt less judged by members of their own group. In one experiment, participants were offered the choice between candy and fruit as a snack. When in the presence of an unknown student from their own university, only 12% of students selected the healthier option. However, this number was 31% when in the presence of an unknown student from another university.

Other experiments showed similar results based on racial group. What’s the reason for this pattern?

The study found that people feel judged to a larger extent by members of other groups. Because of this, they strategically use healthy food choices to make a positive impression.

There have been many attempts to help consumers make healthier choices, but consumers often struggle to maintain a healthy diet. This research finds that one way to promote a healthy diet could be to advertise the social benefits of healthy choices.

Q16: What was the finding of the new research from America about consumers’ food choices?
Q17: When did 31% of students in the experiment select the healthier option?
Q18: How could a healthy diet be promoted according to the findings of the new research?