At the Dreamery, a business in Manhattan, naps are for sale. A 45-minute session in a darkened enclosure with peace and quiet costs $25. To be clear, this institution is no hotel. This is a nap joint. It sells the idea of the nap as much as the nap itself.

Is a nap worth $25? The answer is obviously yes. Here, at this point in the argument, it’s traditional for me to bring up all the studies that show the benefits of napping. But do you really need experts to tell you that? Just look at the world around you at 2:30 in the afternoon.

I’ve been working from home for more than 10 years now. And the quality and quantity of work I can do emerges directly from my ability to concentrate. I don’t understand how people have creative careers without napping. Every day at about 1 p.m., everyone faces the same choice; sleep until 2 p.m. and then work until 5, or daydream and drift around social media and attend pointless meetings until 7 p.m.

The friends I have who still work in offices inform me their bosses insist that they take the second option, and that napping is associated with laziness. I genuinely find it odd. For if you nap properly, it’s like waking up from a full night’s sleep and you can double your day’s worth of concentration.