Section C
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Passage One
Questions 46 to 50 are based on the following passage.
Supermarkets have long been suffering as one of the thinnest-margined businesses in existence and one of the least-looked-forward-to places to work or visit. For more than a decade, they have been under attack from e-commerce giants, blamed for making Americans fat, and accused of contributing to climate change.
Supermarkets can technically be defined as giants housing 15,000 to 60,000 different products. The revolutionary idea of a self-service grocery, where people could hunt and gather food from aisles rather than asking a clerk to fetch items from behind a counter, first came about in America. There is some debate about which was the very first, but over the years a consensus has built around King Kullen Supermarket, founded in New York in 1930.
For some 300 years, Americans had fed themselves from small stores and public markets. Shopping for food involved mud, noisy chickens, clouds of flies, nasty smells, bargaining, and getting short-changed. The supermarket imitated the Fordist factory, with its emphasis on efficiency and standardization, and reimagined it as a place to buy food. Supermarkets may not feel cutting-edge now, but they were a revolution in distribution at the time. They were such strange marvels that, on her first official state visit to the United States in 1957, Queen Elizabeth II insisted on an impromptu (即兴的) tour of a suburban-Maryland Giant Food.
The typical supermarket layout has barely changed over the past 90 years. Most stores open with flowers, fruit and vegetables at the front as a breath of freshness to arouse our appetite. Meanwhile, they keep the milk, eggs, and other daily basics all the way back so you’ll travel through as much of the store as possible, and be tempted along the way.
In the early days, as the supermarket multiplied, so did our suspicion of it. We have long feared that this “revolution in distribution” uses corporate black magic on our appetite. The book The Hidden Persuaders, published in 1957, warned that supermarkets were putting women in a “hypnoidal trance (催眠恍惚状态),” causing them to wander aisles bumping into boxes and “picking things off shelves at random.”
